Custom websites built around your brand, services, and business requirements. From page structure and visual design to responsive development and technical setup.
I design websites, landing pages, and funnels that structure your offer clearly, build trust, and turn traffic into qualified leads and booked clients.
Website & Funnel Design for Coaches & Service Businesses
Services
Website design and development, landing pages and funnels, custom interactions and motion, and marketing automation for coaches and service businesses.
Landing pages and sales funnels structured to communicate your offer, guide visitors through your sales process, and capture qualified enquiries.
Custom frontend interactions, GSAP animations, Lenis smooth scrolling, and JavaScript functionality that give your website more control over how content moves and responds.
Connected forms, CRM pipelines, automated follow-ups, and customer workflows that reduce manual tasks and help businesses manage incoming leads.
Pricing
Custom websites, landing pages and sales funnels for coaches and service businesses, starting at $850 USD. Final quotes depend on scope and complexity.
Not sure where to start?
Let’s figure it out together.
Web Essentials
For businesses that need a professional website or landing page with a clear structure, custom design, and essential functionality.
What’s included
- One custom landing page
- Conversion-focused content structure
- Custom visual design
- Responsive desktop and mobile layouts
- HTML, CSS and JavaScript customization
- Lead capture forms and basic integrations
- CSS animations and interactive elements
- Basic on-page SEO setup
- Testing and deployment
MotionCSS transitions, hover effects and lightweight JavaScript interactions. Advanced GSAP and Lenis implementation available separately.
Starting at$850USD
Web & Conversion
For businesses that need a stronger online presence, a structured conversion journey, and automated lead management.
What’s included
- Multi-page website (up to 5 pages) or defined sales funnel
- Custom UI design and page architecture
- Conversion-focused content structure
- Custom HTML, CSS and JavaScript
- GSAP scroll-triggered animations
- Lenis smooth scrolling
- Animated content reveals and section transitions
- Custom interactive elements
- CRM and lead capture integration
- Up to 2 automation workflows
- Analytics and conversion tracking
- On-page SEO foundations
- Testing and deployment
MotionGSAP sequences, scroll-based animation and Lenis integration, scoped to the agreed pages and interactions.
Starting at$2,200USD
Web Systems
For established businesses that require custom development, advanced website interactions, and connected marketing infrastructure.
What’s included
- Custom multi-page website architecture
- Advanced UI/UX and visual direction
- Custom HTML, CSS and JavaScript development
- Advanced GSAP animation sequences
- Lenis smooth scrolling
- Interactive cursor-based experiences
- Complex JavaScript functionality
- Custom interactive website sections
- Advanced CRM integrations
- Multi-step automation workflows
- Customer journey configuration
- Analytics and conversion tracking
- Technical SEO implementation
- Comprehensive testing and deployment
MotionAdvanced scroll choreography, interactive components and custom animation systems based on project requirements.
Starting at$4,500USD
Package comparison
| Deliverable | Web Essentials | Web & Conversion | Web Systems |
|---|---|---|---|
| Landing page | 1 | Included | Included |
| Multi-page website | Add-on | Up to 5 pages | Scoped |
| Custom HTML/CSS/JS | Yes | Yes | Yes |
| CSS animations | Yes | Yes | Yes |
| GSAP | Add-on | Included | Advanced |
| Lenis | Add-on | Included | Included |
| Interactive elements | Basic | Custom | Complex |
| CRM integration | Basic | Included | Advanced |
| Automation | Add-on | 2 workflows | Multi-step |
| Analytics | Basic | Included | Advanced |
Important project terms
- All prices are starting estimates; final quotes depend on project scope and complexity.
- Third-party subscriptions, hosting, domains and paid integrations are separate unless specified.
- Advanced animations and interactions are subject to platform compatibility and performance requirements.
- Project timelines and revision allowances are defined in the proposal.
- No guaranteed lead, revenue or conversion outcomes.
Selected Projects
The Development Process
From Project Brief to Launch
Every website and funnel project follows a clear process, from understanding your business requirements to building, testing, and launching a working solution.
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Understand the Requirements
We start by discussing your business, services, target audience, project goals, and technical requirements. This gives the project a clear direction before design and development begin.
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Plan the Structure & Design
I map out the page structure, content hierarchy, user journey, and visual direction. The goal is to make your offer easy to understand and give visitors a clear path toward taking action.
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Develop & Connect
I build the approved design using the appropriate platform and custom code where needed. This includes responsive layouts, interactive elements, forms, CRM connections, and marketing automations based on the project scope.
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Test & Launch
Before launch, I check mobile and desktop layouts, links, forms, integrations, functionality, and performance. Once everything is ready, the website or funnel is deployed and handed over.
The person behind MAD Funnel Design
Designer & Developer
Aldrich Matthew
I'm Aldrich Matthew, a website and funnel designer and developer based in the Philippines, working with coaches and service-based businesses worldwide.
I combine visual design, front-end development, conversion-focused page structure, and marketing automation to build websites and funnels around real business needs.
My work spans custom HTML, CSS, and JavaScript development, GSAP animations, Lenis smooth scrolling, CRM integrations, and automated workflows using platforms like Systeme.io, GoHighLevel, and Shopify.
Whether it's a business website, a landing page, or a connected marketing system, my focus is on making every part work together, from the way your offer is presented to what happens when someone takes action.
- HTML
- CSS
- JavaScript
- GSAP
- Lenis
- Systeme.io
- GoHighLevel
- Shopify
Client testimonials
What clients say
We wanted something that looked more in line with the kind of work we do. The website now presents our products and services in a much clearer way. It’s easier for people to understand what we offer without having to dig through too much information.
What I liked most was having everything in one place. People can see the type of work we handle, learn about our services, and get in touch without having to ask us for every little detail. It makes presenting the business a lot easier.
I wanted the website to feel like an extension of my design work, not just another business website. The way the projects and images are presented makes a big difference. It feels much closer to the style I want people to associate with my work.
Solar can be difficult to explain to people who are just starting to look into it. Having the services laid out clearly makes it easier for visitors to understand what we do and what their next step could be. That’s exactly what we needed from the website.
Working with Aldrich helped me take an important step forward in my fitness career. He created a landing page that gave me a more professional online presence and made it easier for potential clients to find my services and send inquiries. I also appreciate that the page was set up to capture leads automatically, so I have a better way to connect with people interested in my fitness programs.
Questions, answered
Frequently asked questions
Straight answers about pricing, process, platforms and what is and isn’t included before you book a call.
Can’t find your answer?
Let’s TalkMAD Funnel Design is for coaches, consultants, creators and service-based businesses that need a website, landing page or sales funnel built around their offer. Aldrich Matthew designs and develops each project himself, from the page structure and visual design to the forms and automation behind it.
Packages start at $850 USD for a single custom landing page. A multi-page website or defined sales funnel starts at $2,200, and a custom multi-page system for established businesses starts at $4,500. These are starting estimates; the final quote depends on scope and complexity. See the full package breakdown.
Web Essentials covers one custom landing page with a conversion-focused structure, custom visual design, responsive desktop and mobile layouts, lead capture forms with basic integrations, basic on-page SEO setup, testing and deployment. Advanced GSAP and Lenis animation is available separately.
A landing page is a single page built to get one action, such as a booking or an enquiry. A sales funnel is a connected sequence of pages and follow-up steps that guides a visitor from first interest to a sale or booked call. Which one fits depends on your offer and sales process.
All three. Projects are built with custom HTML, CSS and JavaScript, or on platforms such as Systeme.io, GoHighLevel and Shopify when the project calls for them. The choice depends on what you need to manage yourself, how your leads are handled, and how much control the design requires.
Yes. Lead capture forms can be connected to your CRM, with automated follow-up emails, pipeline stages and customer workflows set up behind them. Web & Conversion includes CRM integration and up to 2 automation workflows; Web Systems covers advanced CRM integrations and multi-step workflows.
Yes, at a level that depends on the package. Web Essentials includes basic on-page SEO setup, Web & Conversion includes on-page SEO foundations, and Web Systems adds technical SEO. SEO supports how your site is found and understood, but no specific ranking or traffic result is guaranteed.
Every project follows four steps: understanding your requirements, planning the structure and design, developing and connecting the site, then testing and launching it. You see the direction before development begins, and mobile, desktop, links, forms and integrations are checked before launch. Read the full process.
Timelines and revision allowances depend on the scope, so they are set out in your written proposal before work starts. A single landing page and a multi-page system with automation are very different projects, which is why a fixed number would not be accurate for everyone.
No, unless your proposal says otherwise. Hosting, domain names, third-party subscriptions and paid integrations are billed separately by their providers. Prices cover the design, development, setup and deployment work.
No. A well-structured website and funnel makes it easier for visitors to understand your offer and take the next step, but results also depend on your offer, traffic, pricing and market. No lead, revenue, conversion or ranking outcome is guaranteed.
Yes. Aldrich is based in the Philippines and works with coaches and service-based businesses worldwide. Pricing is in USD, and projects are handled online. The easiest way to start is to book a free 15-minute call.
Start a project.
Tell me a little about your business and what you need. Whether you have a full brief or just an idea, you’ll get a clear next step, not a sales pitch.