Projects

Selected Projects

Websites, funnels, and digital experiences, designed and developed around the needs of each business.

Six builds, each with its own direction. Concept and demo work is labelled as such.

Six builds, six different briefs

Featured projects

Each project shows what the site set out to do and how it was built.

These pages show design and build approach. They don’t include client results, reviews or performance claims.

Industrial / B2BWebsite Concept

NICRO Industrial

A custom website concept for an industrial business specializing in high-nickel alloys and industrial materials. The design takes a more focused approach to presenting technical products, communicating industry expertise, and helping business buyers navigate the company’s offerings.

The visual direction combines industrial-inspired design, structured content, and custom front-end interactions to create a stronger digital presentation.

Focus areas

Industrial brand presentation
B2B website structure
Technical product communication
Custom GSAP animations
Lenis smooth scrolling
Responsive front-end development

View Case Study

Construction / Service BusinessWebsite Concept

Construction Website

A website concept for a construction business, designed to communicate its services, present its capabilities, and give potential customers a clearer understanding of the company.

The structure prioritizes service visibility, straightforward navigation, and clear inquiry pathways, helping visitors move from exploring the business to considering its services.

Focus areas

Construction service presentation
Business credibility and trust
Service-focused content structure
Clear calls to action
Responsive website design

View Live Project View Case Study

Interior Design / Creative ServicesWebsite Concept

Interior Design Website

A website concept for an interior design business, built around visual storytelling and the presentation of design work.

The layout gives imagery room to lead while organizing the business’s services and project information into a clear browsing experience. The goal is to let visitors understand the brand’s design direction without overwhelming them with unnecessary content.

Focus areas

Image-led website design
Interior design portfolio presentation
Visual hierarchy and composition
Brand consistency
Responsive user experience

View Live Project View Case Study

Legal Services / Professional ServicesWebsite Concept

Brightwater Legal

A website concept for a legal services practice, designed to present its services with clarity and establish a more professional, credible online presence.

The layout prioritizes structured service information, readable content, and straightforward navigation to help prospective clients understand the firm’s areas of practice and find relevant information.

Focus areas

Professional brand presentation
Legal service organization
Content hierarchy and readability
Trust-focused user experience
Responsive website layout

View Case Study

Fashion / E-commerceE-commerce Website Concept

Clothing E‑commerce

An e-commerce website concept for a clothing brand, built around product presentation and a focused online shopping experience.

The design brings together brand styling, product-focused layouts, and clear shopping pathways to help visitors browse collections and explore products without unnecessary distractions.

Focus areas

Fashion brand presentation
Product display and merchandising
E-commerce user experience
Shopping navigation
Responsive storefront design

View Live Project View Case Study

Luxury Transportation / Chauffeur ServicesWebsite Concept

Black Chauffeur

A website concept for a private chauffeur service, designed to communicate a premium transportation offering through a refined visual direction and clear service presentation.

The experience focuses on presenting the service, communicating its value, and making the next step toward an inquiry or booking easy to understand.

Focus areas

Premium service positioning
Chauffeur service presentation
Booking-oriented user experience
Strong visual hierarchy
Responsive front-end design

View Live Project View Case Study

Across the six

What the projects demonstrate

Each build starts from the business it is for.

The sectors differ, so the websites do too. The same questions come first every time: what the page needs to say, who is reading it, and what they should be able to do next.

A visual direction that belongs to the business

Industrial typography and layout for NICRO, image-led composition for the interior design site, product-led presentation for the clothing store. The look comes from the sector, not from a template.

Seen inNICRO Industrial Interior Design Website Clothing E-commerce
Structure that builds trust before the first message

The construction and legal concepts are organized so a visitor sees what is offered and why it can be trusted, with clear calls to action and readable structure along the way. The chauffeur concept does the same for a premium service, with a path toward booking.

Seen inConstruction Website Brightwater Legal Black Chauffeur
Motion that guides attention

On the NICRO concept, GSAP drives the motion and Lenis handles smooth scrolling, alongside custom front-end details. Motion is there to point at what matters, not to decorate.

Seen inNICRO Industrial
Layouts that hold up on every screen

Each concept is built to be responsive, so layout, imagery and calls to action adapt from phone to desktop. The storefront and the construction site are two examples of that approach.

Seen inConstruction Website Clothing E-commerce Black Chauffeur

Have a project in mind?

Let’s discuss what your website needs to do.

Tell me what you’re building, what isn’t working, or what you need to connect, and I’ll get back to you with a practical next step.

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Email: madfunneldesign@gmail.com
Phone: +63 906 488 8321
Based in: The Philippines, working with businesses worldwide
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Selected Projects

A visual direction that belongs to the business

Structure that builds trust before the first message

Motion that guides attention

Layouts that hold up on every screen

Have a project in mind?

Start a project.