Services

Websites, Funnels & Automation Built around your business.

I design and develop business websites, landing pages, sales funnels, and connected marketing systems for coaches and service-based businesses.

Overview

The work starts with what your business needs.

Not a fixed package of features.

Some projects need a complete website. Others need a better landing page, a more organized way to handle inquiries, or custom functionality that an off-the-shelf template cannot provide.

Website design & development

Your website should explain the business before someone has to ask.

I design and develop custom business websites that give visitors a clear understanding of your services, what you offer, and how to contact you.

The focus is on the actual structure of the website: how information is arranged, how pages connect, and how the experience works across desktop and mobile devices.

What can be included

  • Custom page layouts and visual direction
  • Homepage and individual service pages
  • Responsive desktop, tablet, and mobile layouts
  • Navigation and user-interface development
  • Contact forms and inquiry pathways
  • Platform setup and relevant integrations
  • Basic on-page SEO setup

Suitable for

Coaches, consultants, contractors, professional service providers, and businesses that need a more complete online presence.

Landing pages & sales funnels

Give one offer a clear place to do its job.

A landing page needs to do more than look like a smaller version of a website. It needs to present a specific offer, answer the questions a potential customer may have, and make the next action clear.

I build landing pages and sales funnels around the offer, audience, and intended customer journey.

What can be included

  • Offer and page-structure planning
  • Landing page design and development
  • Sales and lead-generation page layouts
  • Lead capture and inquiry forms
  • Thank-you and confirmation pages
  • Booking or payment integrations where supported
  • Follow-up workflow connections, when included in scope

Suitable for

Coaches promoting programs, consultants generating inquiries, service businesses running campaigns, and businesses introducing a specific offer.

CRM integration & marketing automation

An inquiry shouldn’t disappear after someone submits a form.

When a potential customer contacts your business, the information needs somewhere to go and a clear next step.

I connect website forms and landing pages to CRM platforms and configure practical workflows that help organize incoming leads and handle follow-ups.

What can be included

  • Website form-to-CRM connections
  • Lead capture and contact organization
  • Tags and pipeline setup
  • Automated email notifications
  • Follow-up email workflows
  • Appointment and booking integrations
  • Connections through Zapier or Make, where appropriate

Suitable for

Businesses receiving inquiries through multiple channels, service providers who manually follow up with leads, and teams that need a more organized contact-management process.

Depending on the project, I work with platforms such as GoHighLevel and Systeme.io. Platform subscriptions, third-party services, and paid integrations are subject to the client’s existing accounts and project requirements.

Search visibility foundations

Make your website easier to find, understand, and navigate.

Search visibility starts with a website that communicates its subject clearly to visitors and search engines.

I work on the on-page and technical foundations that help search systems understand your business, services, and website content. This includes conventional search and the growing use of AI-powered search experiences.

The objective is to make your business information clear, consistent, and accessible, not to fill pages with keywords or manufacture AI citations.

What can be included

  • Page titles and meta descriptions
  • Heading structure and content organization
  • Service-specific page content
  • Internal linking between relevant pages
  • Image descriptions and alternative text
  • Crawlability and indexability checks
  • Relevant structured data implementation
  • Content organization for direct-answer queries and AI search understanding

Suitable for

Businesses launching a new website, improving existing service pages, or addressing gaps in their search visibility foundations.

Search rankings, traffic, AI citations, leads, and revenue are not guaranteed. Ongoing SEO campaigns, content production, and link-building require separate scope and agreement.

Custom front-end development

When the standard components aren’t enough.

Some websites need more control over how an interface looks and behaves. I use custom front-end code to build sections, interactions, and motion that aren’t easily achieved with standard platform components.

This work can be part of a complete website project or scoped as a specific development task.

I use animation where it supports the content and interaction, not simply to add movement to a page.

What can be included

  • Custom HTML, CSS, and JavaScript
  • Interactive navigation and menus
  • GSAP-powered animations and transitions
  • Scroll-based interactions
  • Lenis smooth-scrolling implementation
  • Custom responsive components
  • Third-party embeds and interface integrations

Suitable for

Businesses and brands that need a more tailored interface, distinctive interactions, or functionality beyond their website platform’s standard options.

How projects are scoped

Not every project needs the same setup.

Before development begins, I look at the required pages, functionality, integrations, content, and platform.

A business website may need a different setup from a lead-generation funnel. A project involving CRM automation may also require access to third-party accounts and additional configuration.

Once the requirements are clear, the deliverables, timeline, platform, and project cost can be defined.

Common questions

What people ask before we start.

What types of businesses do you work with?

I work with coaches, consultants, and service-based businesses that need websites, landing pages, sales funnels, or connected marketing systems.

What platforms do you use?

I work with Systeme.io, GoHighLevel, and Shopify, alongside custom HTML, CSS, and JavaScript development. The platform depends on the project’s requirements.

Can you connect my website to a CRM?

Yes. I can connect website forms and landing pages to supported CRM platforms, configure lead organization, and set up automated workflows. The exact integration depends on the platform and available account access.

Do you provide SEO and AI search optimization?

I provide foundational on-page SEO and technical setup, including page metadata, content structure, internal linking, crawlability checks, and relevant structured data. I also organize content so that its subject and answers are easier for AI-powered search systems to interpret. These improvements do not guarantee rankings or AI citations.

How much does a website or funnel cost?

Pricing depends on the number of pages, design requirements, functionality, integrations, and overall project scope. You can review the available starting prices in the pricing section of my website.

Can you work with businesses outside the Philippines?

Yes. I’m based in the Philippines and work with businesses internationally through online communication and project collaboration.

Have a project to discuss?

Tell me what you’re looking to build, what isn’t working, or what you need to connect.

I’ll review the requirements and get back to you with a practical next step.

Email
madfunneldesign@gmail.com
Phone
+63 906 488 8321
Based in
The Philippines, working with businesses worldwide
Local time
Manila

Start a project.

Tell me a little about your business and what you need. Whether you have a full brief or just an idea, you’ll get a clear next step, not a sales pitch.

  • Website design & development
  • Landing page & sales funnel
  • Ecommerce website
  • Marketing automation & CRM integration
  • Custom web development & interactions
  • Not sure yet, I need guidance
  • Around $850
  • $850 to $2,200
  • $2,200 to $4,500
  • $4,500 and above
  • Not sure yet
  • As soon as possible
  • Within 1 month
  • Within 1 to 3 months
  • Within 3 to 6 months
  • Just exploring options